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Happy Monday!

Today we have Dave Porter, Head of Client Services at Tug, showing how SaaS marketing is complex, but campaigns can be highly successful if they follow the three pillars of smart strategy: acquisition, conversion, and retention.

“Turn your website into a customer-winning machine. Gain a deeper understanding of exactly what takes prospects from interest to sale and will help pinpoint how sites can be optimized to streamline their journey and fuel higher acquisition rates, consistently,” says Dave.

Also David Gang, CEO of Brightspot, shows how simplified task management, storytelling capabilities and seamless communication all contribute to building an effective community and culture experience.

He writes: A key part of integrating remote work with in-person advantages will be the successful intranets, better thought of as “community and culture experiences.” These experiences provide greater personalization and empower companies to bring company culture to life at a time when employees need it most, giving them new ways to connect with their work and each other.