Good Morning!

Today we have Supriya Goswami, VP and Global Head of Marketing at InMobi, discussing the most important elements of in-app ad design and creative.

She writes: It’s not enough to take creatives used for television or web and port them over to in-app as-is. You’ll need to develop a custom in-app advertising strategy that takes into account how people use apps and what they expect from in-app advertising.

Also Michelle Engle, CMO of Valassis, highlights three considerations to inspire consumer engagement during this holiday season.

“Getting the attention of shoppers this holiday season is more critical than in past years. Equally important is striking the right marketing balance, with strategies that will inspire consumer engagement,” says Michelle.

Benchmarking Survey 2020

We’re tracking six core marketing trends over the next few months to help you benchmark your response to COVID-19.

Please complete this quick survey and see how you compare with others in the industry.

Your answers will be treated confidentially.