A new industry is promising the benefits of meditation to runners who can’t sit still. “Mindful running is about taking that average runner and saying, ‘You know what? It’s great to have these goals and pursue these specific outcomes, but don’t do it at the expense of cultivating this self-awareness,’” says Elinor Fish, of Run Wild Retreats and Wellness. But she isn't alone. From brands to retreats, an industry that introduces the principles of meditation to goal-oriented runners is emerging. |