The AMP (Art Marketing Playbook) was designed to provide artists like you with a roadmap to marketing and selling your art.
I spent years honing in on the most important aspects of art marketing and have determined that there are five critical components to effectively grow your art sales.
First, artists need to focus on meeting people in the real world who really engage and connect with them. Most artists tend to think that the best way to do this is to get a gallery to represent them, however, this has proven to be a far more challenging way to meet collectors.
Instead, you can try to enter juried art exhibitions, hold your own solo or group show, pop-up show or home show, or partner with a local charity to hold an art auction.
Most importantly, focus on events that will put you in front of new, high-quality people.
Getting in front of people is only the first step, though. What you do after is one of the most important. Tell your story and build real connections.
- People relate to other people and stories. Your art has a story behind it. Make it a good one.
- Choose quality over quantity and only take the next steps with people that connect with your story
- Ask people that connect with you and your story to sign-up for your newsletter and follow you on social media (this one tends to be hard for a lot of people but if there's a genuine connection, they'll have no problem offering up their email - and if they don't, they likely would've never bought your art anyway)
Next up, it's important that you consistently stay in front of your audience. People have short attention spans, you will be forgotten if you're not trying to stay top of mind.
Using your email newsletter, blog and social media platforms to keep awareness high is key. But don't forget to also send a personal email to your collectors for that extra personal touch.
This may sound like a lot of 'extra' work that takes you away from your art, but sending a monthly newsletter to your subscribers can be sufficient enough to keep that engagement.
The next step is making it easy for your collectors to buy your art. Artists are no longer relying on galleries to sell their art. In fact, it's crucial to your success that you build your online presence, starting with a website.
