The fast-food chain says it will take steps to improve its dietary values in Happy Meals, reducing sugars and other caloric elements. The announcement has gotten a mixed response.

In today’s cultural climate, yesteryear’s ideas for reaching women and persuading them to click, subscribe or buy won’t cut it.

After you identify the business objectives your content will support, take steps to build a culture that prioritizes analytics. Here’s how to get started.

See how Ragan Consulting Group can help your organization transform the way it reaches audiences.

When the popular TV show sent viewers flocking to Twitter to bemoan a fictional appliance malfunction, here’s how the manufacturer responded. Spoilers ahead.

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The doctors communicating victims’ statuses following the deadly spree at a Broward County school fiercely protected patient privacy. Others focused on offering those affected counseling.

Although everyone writes at his or her own speed, some wordsmiths crank out pages at a dizzying pace. Adopt these routines to ramp up your word count.

See how the experts at Google, Yelp and Conde Nast are going above and beyond to engage audiences.

Students texted messages of love to their parents—and uploaded chilling video—as a gunman stalked the halls of a Florida high school. Officials, meanwhile, tweeted updates to the public.

What are some of the world’s most influential people passionate about—aside from their chosen professions? Find out, then browse our list of available job openings.