Account-based marketing is transforming marketing, sales, and customer success teams into full-funnel revenue generators. 

“Transforming”... yes, we understand how that could sound a little daunting. Which is exactly why we’ve put together a workbook with tons of inspiration, worksheets, and info to make these necessary transformations a little less scary (and a lot more fun!).

Use this ABM Campaign Workbook to lay out all relevant strategies, targeting options, plays, and KPIs for your full-funnel ABM strategy. It’s an interactive step-by-step template that can help you plan ABM plays and campaigns, and it follows a simple, yet powerful framework that allows you to execute an account-based strategy for your entire revenue funnel.

Here’s what you can expect: 

• Why ABM can now be a revenue strategy for your entire team

• Introduction to the TEAM framework for account-based success

• Building efficient growth across all stages of your revenue funnel

• Worksheets for every phase of your ABM campaign, from planning to launch 

• Example use cases and campaigns for inspiration 

Ready to get started? Go ahead, download a copy and make it your own!