Sustainability is one of the hot-button issues in the 21st century and one that’s increasingly generating discussion at the highest echelons of the advertising industry. True, the cause is noble, but now ad execs are increasingly starting to see the opportunity for cost-efficiencies as well as new business opportunities posed by embracing such thinking. Read more here.

Additionally:

• As BuzzFeed plans to double the size of its creators program, here's an inside look at the way the publisher works with both internal and external talent to create branded content. Digiday Media has a limited-run series covering the business of creators. See the updating, full experience here.
• Samsung’s ad division highlighted a new measurement tool, while Roku, Condé Nast and Snap focused on new and returning programming in their pitches to video buyers on day two of the IAB NewFronts.
• Twitch is trying to keep creators on its platform. Here’s a look at how.
• This week’s Digiday+ Future of TV Briefing looks at how Netflix's and Disney+'s plans to add ad-supported tiers are ushering in the broadcast era of streaming.
• After going viral with a “Hot Girls Have IBS” billboard campaign earlier this year, snack and wellness brand BelliWelli is taking a bigger swing in the out-of-home advertising space to boost brand awareness.

From our sister site, WorkLife:

• Why failing to stamp out sexual harassment in the workplace hurts not only the victims but their employers.
• What happens when employees are found watching pornography in the workplace?