AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint.
| AI has dominated industry chatter. But one talking point remains noticeably absent: AI’s growing environmental footprint. Additional coverage: The FTC has granted the Omnicom-IPG merger under unusual conditions with major implications for brand clients. This week’s Future of TV Briefing recaps a VidCon session during which YouTube executives and creators unpacked the video platform’s recommendation engine. Platforms have always been AI companies – that’s the new narrative being sold to marketers. While leadership teams debate AI policies, employees are already using these tools, often in secret. From sister site, Modern Retail: True Religion has been on a kick to grow its e-commerce division for years. Now, the channel is close to making up half the business — and a key executive is helping to get it across the finish line. Other things to know about The Digiday CTV Advertising Strategies event is where brand and agency leaders will explore the current state of the streaming ad market, from innovation and measurement challenges to growing concerns over ad loads. Join us July 15 in NYC to hear from executives at Blis, Dentsu and more. When composable identity links insights across digital and physical environments, decision-making becomes more grounded in real customer data. Sponsored by Adstra. Scenario planning helps brands avoid making catastrophic decisions and sets them up for success, no matter the state of the economy. Sponsored by Keen Decision Systems. | | |
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