Amid mounting privacy laws and the internet’s largest platforms implementing strict data curbs, internal discussions within the IAB Tech Lab aim to establish an accountability framework to help members better coordinate their policies across the globe. Also in the news: - Legacy publishers like The New York Times and The Washington Post are testing out personalized sections on their homepages to get readers to consume more content to both convert and retain subscribers.
- The Rundown: Roku’s active account base reaches 61 million, but growth was weighed down by ongoing supply chain issues.
- A pair of research studies on the topic of attention metrics reach similar conclusions about the importance of it as a KPI — but diverge on the timing of its adoption.
- Over the last two years, apartment rental website Apartments.com has retooled its media strategy, moving away from being linear TV dominant to a more diversified approach. Here’s a look at its strategy.
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- Join this webinar on May 25 at 1 p.m. EDT for insights into how marketers are refining data and analytics tactics to better understand consumers. Sponsored by Salesforce.
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| Top Stories |  | | Ivy Liu |
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| | | | | Growing demands for better data protection have created the sternest headwinds the online ad industry has ever faced as governments crackdown on clandestine data flows. | | |
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howdy! | | | | | Legacy publishers like The New York Times and The Washington Post are testing out personalized sections on their homepages to get readers to consume more content to both convert and retain subscribers. | | |
| | | | | Personalization and privacy work in tandem when it comes to the new digital marketing manifesto, but marketers must find the right data partner to ensure they deliver on both. | | |
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howdy! | | | | | Despite the account growth deceleration and hardware revenue decline, Roku did report upticks in its platform business. | | |
| | | | | When looking for ad tech providers, reporting and insights are the differentiating factors, not targeting. | | |
howdy! | | | | | A pair of research studies on the topic of attention metrics reach similar conclusions about the importance of it as a KPI — but diverge on the timing of its adoption. | | |
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| | | | | Semantics-based tools — the primary approach for many brands in addressing brand safety risks — is meant for text-based pages, not the modern, mixed-medium pages of today. | | |
howdy! | | | | | The company has found that potential renters spend more time watching content via streaming services as well as listening to podcasts which makes those spaces more attractive, according to Patrick Dodson, vp and head of marketing at Apartments.com. | | |
howdy! | | | | | A year after Apple announced its data privacy crackdown, advertisers reflect on what those changes have meant for the industry. | | |
| | | | | The Twitch streamer started more seriously live-streaming on the Amazon-owned video platform while working a day job for military contractor British Aerospace Engineering Systems. |
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