With companies such as Apple, Google and Safari releasing tracking prevention measures, as well as the introduction of GDPR, it’s clear that user privacy and security is more top-of-mind than ever before.

Digital advertisers are being forced to rethink their tried-and-true approaches to cross-site tracking and data collection — but don’t panic just yet. Armed with the proper tools and knowledge, savvy marketers will be able to rise above these new challenges.

In this guide you will learn:

• The ins and outs of domains on Safari, including an in-depth look into how its machine learning algorithm separates sites with tracking abilities
• Apple’s three specific requirements for persisting cookie data
• Specific next steps for advertisers, publishers and ad networks, including the benefits of postback tracking