| | The Festival of Marketing will challenge, inspire and provide actionable advice this 23-25 March. The unmissable sessions have been expertly curated to transform your marketing, brand and career. Explore the jam packed agenda now to discover the thought-provoking learnings available.
Buy a Pass to attend Festival in the way that best suits you, with hybrid and virtual passes available. |
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| Banking on brand: The inside story of Starling’s successThursday 24 March
Launched in 2014, Starling Bank was one of the UK’s first truly digital banks. Seven years on it has received several awards for its customer experience, and is said to be on the verge of an IPO. Join two of the key architects behind its success, who will detail the brand’s approach to innovation, customer experience and the importance of brand and marketing in its success.
Speakers: Anne Boden, CEO & Founder, Starling Bank & Rachel Kerrone, Brand Director, Starling Bank |
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4 ways marketing transforms business and cultureFriday 25 March
Marketing transforms brands, businesses and economies. It changes the way people think, behave and live. So why do so many of us feel apologetic about what we do? Step out of the day-day tactical nuts and bolts, and join this session to be reminded about what’s possible, what’s wonderful about what we do, and how you can achieve it.
Speakers: Dr Helen Edwards, Partner, Passionbrand & Cheryl Calverley, CEO, eve sleep |
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| Opening up
Marketing is facing a recruitment crisis. It is also lacking in socio-economic and ethnic diversity. If the profession is to continue to thrive it needs to appeal to more people, at more stages. Our panel discusses what needs to be done.
Speakers: School of Marketing, M&S, Unilever |
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| | Realising your potential
Increasing your impact at work requires the ability to navigate change and take control of your career. Discover the mindset, skillset and toolkit you need to overcome career challenges and accelerate your opportunities.
Speaker: Helen Tupper, Co-Founder & CEO, Amazing If |
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| ‘Super Humans’ at 10
How Channel 4’s campaign helped transform perceptions of disability. The London 2012 Paralympics was the highest-profile ever. Discover the campaign’s origin story, impact and legacy.
Speakers: Dan Brooke, CEO, Smart Energy GB [Former CMO, Channel 4] & Zaid Al-Qassab, CMO, Channel 4 |
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