Good morning, Marketer, and how do you avoid a culture clash?

Stacey Ackerman’s latest piece about getting started with the Agile Marketing Navigator focuses on the Supporting Cast. 

If the Supporting Cast includes an agency partner, what does your team do if you’re agile and they’re not? Stacey provides some helpful pointers.

Chris Wood,
Editor

Why the media industry embraces martech transformation to win over consumers

To tap into the industry’s massive revenue potential, media companies are grappling with setting themselves ahead of the crowd and vying for the attention, and loyalty, of this captive audience through in-game advertising.

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Webinar: Set your brand up for loyalty success in 2023

Join loyalty leaders from Merkle and Salesforce as they break down the latest trends in consumer loyalty – including findings from Merkle’s 2022 Loyalty Barometer Report.

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New! MarTech Guide to Digital Event Platforms

Virtual events and here to stay and DEP vendors are pioneering ways to deliver a more engaging, human experience through features like networking, gamification and real-time interactions. Download this MarTech guide to stay up to date on the latest trends and compare of top vendors.

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Explore the fall season of MarTech... now available!

More than 60 free sessions showcasing tools, technologies, and solutions — plus data-rich case studies from world-class brands like Coca-Cola and Atlassian… the complete fall edition of MarTech is here!

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