Good morning, Marketer, AI isn’t only about saving time.

The bloom may be off the hype over artificial intelligence, but for the real users the fun has just begun. In the first of a 10-part series on AI, Lisa Peyton lays out what you need to know, and points to some cool tools and useful tutorials. 

We also have an interview with the new owner & CEO of the home decor site Homethreads. He gives us his interesting and thoughtful take on how he plans to leverage data to improve customer experience.

Constantine von Hoffman,
Managing Editor

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Marketing artificial intelligence (AI)

The rise of generative AI:  A marketer’s guide to textual and visual AI content

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The first in a series of articles looking at how text and visual genAI tools will become a critical part of the marketer's tool-kit.

B2C marketing

How Homethreads is leveraging data to create a new customer experience

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Homethreads' proprietary technology provides customer data to position the brand as more than just another home goods site.

Customer journey orchestration

3 reasons why customer journeys are the key to better experiences and profits

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Here's how taking a holistic look at customer journeys can help your organization drive better experiences and higher revenue.

Data

Data-driven success lies within the power of simplicity

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Dun & Bradstreet's SVP, commercial operations, explains why simplification is vital to attaining winning business outcomes.

Pillar-based marketing webinar

How to dominate search rankings in less than two months

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Get ahead of the competition with insights into pillar-based marketing. This innovative approach helped achieve 497 page-one rankings in 7 weeks, and our webinar will show you how.

Register today!

Search marketing

Antitrust trial over Google search set to open

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The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising.

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B2C marketing

What brands and retailers need to know about RMNs

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Michael Greene, head of strategy at Criteo, discusses what needs to change if retail media networks are going to be successful.

Email marketing

2023 State of Email Workflows Report

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Research, writing, design, segmentation, sending, and analysis are all pivotal aspects of email marketing—so how exactly are email marketers doing it? Find out in this report!

Customer journey orchestration

4 critical platforms to support customer journey orchestration: Getting started on CJO

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Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success.

T-minus 2 weeks

Discover game-changing technology for free

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Stop scouring the web for the latest marketing technology, strategies, and solutions: Attend MarTech, online September 26-27, to unlock nearly 50 sessions, meetups, live demos, keynotes, and more — all for free. No hidden fees. No expense reports. No excuses.

See the agenda

From Search Engine Land