The American Red Cross and Arnold Worldwide are turning to audiences on social media to get the message out about home fire safety awareness--with a prank. The majority of home fire deaths happen during the night when people are sleeping. That's why the Red Cross rolled out its newest stunt, "Wake Up Challenge," which dares...
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May 03, 2018
Advertising & Agency Daily
Your overview of the agency world
The American Red Cross Wants You to Prank Your Roommates
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