| | | | | The Americans Has the Best Key Art of Any TV Show. We Asked FX to Walk Us Through All 5 Seasons Consistently channeling Russia of the past, while being mindful of the present By Jason Lynch Since 2013, FX has spent the beginning of each year launching a new season of its drama The Americans, which stars Matthew Rhys and Keri Russell as Russian spies masquerading as a suburban D.C. family in the 1980s. But tonight's Season 5 premiere of TV's best series comes as the topic of U.S.-Russian relations and...
Read more » | | | | | | | | | | | CBS Is the First Network to Share Some (but Not All) of Nielsen’s Total Content Ratings Data for Its Shows Gets 54% boost in live-plus-35, but digital numbers weren't included By Jason Lynch Nearly a week after Nielsen started letting networks publicly share their Total Content Ratings multiplatform metrics, CBS has become the first network to do so. The network released some of its TCR live-plus-35 data through week 13 of the season and said its TCR ratings grew an average of 54 percent from their live-plus-same-day numbers....
Read more » | | RuPaul’s Drag Race Is Sashaying to VH1 for Season 9 Episodes will air the following week on Logo TV By Sami Main Emmy award-winning RuPaul's Drag Race is about to begin its ninth season, on a new network. The reality competition series will move from its original home, Logo TV, to VH1 on Friday, March 24 at 8 p.m. A second run will air on Logo the following week. Both cable channels are owned by Viacom. Each...
Read more » | | FX Gets Nostalgic to Promote the Bette Davis-Joan Crawford Series ‘Feud’ Technicolor-inspired campaign educates young viewers about the icons By Jason Lynch As FX prepares for the Sunday debut of Feud: Bette and Joan, its new anthology series from Ryan Murphy, the network is taking a cue from its source material with a Technicolor-influenced marketing campaign that plays up the show's old-school Hollywood glamour. The series chronicles the toxic relationship between Joan Crawford (played by Jessica Lange)...
Read more » | | | | | Time Inc. Just Launched a New Video-Based, Social-Only Food Publication Well Done showcases recipe videos, which perform well with fans By Sami Main Time Inc. is expanding its food properties and going social-first with its latest one. After focusing on breakfast-specific content in 2016 with the launch of Extra Crispy, the publisher today is launching Well Done. The new brand will feature videos designed specifically for social platforms like Facebook, Twitter, Snapchat and Instagram with a presence on...
Read more » | | This News Site’s Fun Ads Remind Us Everything Is Political, Not Just Government Take this beauty salon, and this handball team By Angela Natividad People like to say politics is personal. Sure, profoundly so. But the personal is also political--something "Micropolitics," a new campaign from Egyptian news organization Mada Masr, expresses with wily wit. To show how the bilingual news site distills the murky complexity of governing, two ads by JWT Dubai zero in on the politics humming around...
Read more » | | Awesomeness Didn’t Decide How to Release Its New Movie Until After It Was Made Network's first wide-release film stars actors Gen Z can recognize By Sami Main AwesomenessTV launched four years ago as a multichannel network focused on up-and-coming YouTube personalities and influencers before expanding into branded entertainment, music content and now feature-length films. Today, it's releasing its first feature film in theaters nationwide. Before I Fall stars actor Zoey Deutch and Kian Lawley, a digital influencer who has more than 3...
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