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The ANA Recommends CMOs Focus on These 12 Areas for Brands Facing Disappointing Growth Gender equality, transparency, brand purpose and more By Kristina Monllos The world's top brands have a major problem: Many of them aren't growing and that's due to ineffective marketing leadership, according to the Association of National Advertisers' president and CEO Bob Liodice. After kicking off his keynote addressing the 2,700 attendees at the ANA's Masters of Marketing Annual Conference in Orlando, Fla. by highlighting effective...
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‘Eaters of New York’ Storm Madison Square Garden in Seamless’ New Ads Illustrator Emile Holmewood could be drawing you next By Tim Nudd New Yorkers love the wry "How New York Eats" campaign for Seamless, with its witty headlines digging into truths about the real NYC. Now, BBH New York is back with new ads for the food delivery service, an out-of-home, print and digital campaign that's more about characters than headlines. The new "Eaters of New York"...
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