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NN/g Newsletter
New Articles

The Anatomy of a Good Design: An Analysis of 4 Sites

 

Visually pleasing designs use consistent type styles and spacing, create a visual hierarchy, and utilize an underlying grid structure.

 

8 min read

Livestream Ecommerce Supports Both Goal-Oriented and Impulsive Shoppers

 

On ecommerce apps, livestream helps answer user questions in real time. On social-networking apps, it encourages shopping as a new way of entertainment.

 

12 min read


New Videos

🎥 What is Cognitive Load?

 

Understand the different types of cognitive load, and how to minimize it to make designs more user-friendly.
3 min video
 

🎥 Using the Funnel Technique in User Interviews

 

Start with broad, open-ended questions in your interviews before introducing more specific questions to gather accurate, in-depth information.
3 min video
 

🎥 Common Region: Gestalt Principle for User Interface Design

 

Items within a boundary are perceived as a group and assumed to share some common characteristic or functionality.
3 min video

 
The NN/g UX Podcast
The Evolution of UX (feat. Dr. Jakob Nielsen, Co-Founder & Principal, NN/g)
The UX industry has recently seen what some call “unprecedented” shifts with layoffs and generative AI rapidly changing how UX work is done. However, there have been similarly turbulent periods in tech, decades before. Dr. Jakob Nielsen reflects on the changes that have taken place over the near 25 years Nielsen Norman Group has been around, and discusses whether or not generative AI is just a phase or truly the next chapter of UX work.
 

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