It's easy to predict a glorious future for one's industry at the start of a new year. But this is media, so we're going focus on what won't happen instead. Read more below. - No rally for Apple News+, no federal privacy regulations, and no death of the CMO. Check out our anti-predictions here.
- Light ad loads, narrower targeting and a crush of political advertising are going to press streaming video ad prices higher, as demand outpaces supply.
- For those of you still figuring out new years resolutions, a lot of media executives are focused on how to balance work and life more carefully than they have in the past.
Other things to know about - It’s been a tough run for media agencies. Join leaders from Mindshare, MediaCom, Wavemaker, OMD and many more for three days of honest insights and valuable connections at the Digiday Media Buying Summit.
- The oldest members of Generation Alpha are still in elementary school, but they're already making a huge impact on consumer culture. Here's what marketers need to know about them as they grow up. Sponsored by Hotwire.
| | |
|
| Top Stories |  |
|
| Beyond Ads | | | | From shared ID solutions to ads in Netflix, our reporters offer 11 reality checks about what we shouldn’t expect in 2020. | | |
|
howdy! | Video Anywhere | | | | The streaming wars and election cycle will create a market in which ad buyers are unsure if there will be enough inventory available. | | |
| Sponsored by GeoEdge | | | | Brand safety isn't just an advertiser's issue. Read the guide to learn which steps publishers are taking to protect themselves from damaging adjacencies. | | |
| Advertisement |  | | |
howdy! | Brands in Culture | | | | Advertising and media executives share their new year’s resolutions for 2020 — from what they hope their respective industries will achieve next year to their own personal goals. | | |
| Sponsored by Xandr | | | | As premium TV-like supply becomes more readily available across the likes of NBCU, YouTube and OTT, there's a growing need to accurately forecast across audiences. Yield analytics may be the key. | | |
howdy! | Video Anywhere | | | | Not big enough to compete with Netflix and not niche enough to contend with Crunchyroll, mid-sized media companies struggle to stand out in streaming. | | |
| Advertisement |  | | |
| Sponsored by Celtra | | | | In a new guide, learn how marketers are using 'creative management platforms' to streamline workflows and automate content formatting. | | |
howdy! | The GDPR Impact | | | | As data transparency laws propagate across Europe and in the U.S., questionable provenance of data becomes a growing risk to advertisers. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | For brands, the biggest priorities heading into 2020 are about figuring out the future of in-housing and how to maximize marketing investment. Digiday Research found what’s top of mind for brand execs. | | |
| | | | | Subscribe: iTunes | Spotify | Google Play | Stitcher | Anchor In this week’s episode of the Digiday Podcast, our editorial team takes a look ahead at what 2020 may have in store for the publishing industry. Here are highlights from the conversation, lightly edited for clarity. We’ve been here before Tim Peterson: “With connected […] |
|
|
