Boadicea the Victorious is a brand enriched with heritage and with that comes stories. Stories are a way of connecting us to people, places and things, they are our very essence. Storytelling is therefore part of our brand DNA, the brand itself is based on the story of our namesake, riding into battle - it is this ferocity, passion and bravery that we convey through our artisanship. It is therefore essential that each of our fragrances has a narrative, a meaning, a reason for being. These astounding juices ignite the senses of the wearer and those around them. Transporting them to a different realm where they are master of the next chapter.

Read more about storytelling within Boadicea the Victorious. 

Through our work with Fruit Media, we have been transforming scent inspirations into narrative art through videography. Each perfume we release is given its character, within these productions, its story is told and its personality revealed. Wearers are invited to embody the sentiment of that story as they. indulge in fragrance.

Released to mark the coronation of King Charles II, this fragrance captures all it means to be enthroned; from the mystique to the regal ceremony.

Capturing peaceful, uncomplicated joy; children running with abandonment through fields with a sense of calm euphoria.

You can be the master of our Boadicea story by using our bottle configurator tool!