“This is not an extension of the U.S., this is about how to empower our writers for a U.K. audience,” said Akhil Nambiar, chief of staff at The Athletic.
June 07, 2019

Welcome to today's Digiday Daily. Here are some of our top stories, from The Athletic choosing the U.K. as its first international hub to marketers bringing marketing capabilities in-house.

  • Sports subscription publisher The Athletic has pinpointed the U.K. as its first international hub. The U.K. editorial team will focus initially on football, particularly Premier League teams, but will expand to cover more sports in time.
  • After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing.
  • Marketers are moving marketing capabilities — be it creative, digital or media -- in-house. Here are some pros and cons when it comes to doing just that.
Other things to know about
  • Today is the last day to enter the Digiday Technology Awards before the entry fee rises. Submit now for the chance to showcase your technology in categories including Best Video Marketing & Advertising Platform, Best Display and Programmatic Advertising Platform, Best Mobile Marketing Platform and more.
  • Curious about the latest Instagram Stories features and Instagram Stories analytics? Join our webinar on June 20 to learn more. Sponsored by Marin Software.
Top Stories
Subscriptions
“This is not an extension of the U.S., this is about how to empower our writers for a U.K. audience,” said Akhil Nambiar, chief of staff at The Athletic.
Mobile
After years of approaching pushes with caution, many publishers appear to have realized that they can go nuts with them, with many now taking those strategies past their audience’s phones. The metrics around push notifications still aren’t as clean as publishers would like, and publishers still have trouble mapping out the right balance between engagement, traffic and marketing.
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The Programmatic Publisher
The Stylist Group has found a way to improve its mobile ad targeting offering, and in the process has doubled programmatic ad yields and boosted header bidding revenues by 30%.
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Retail Revolution
Stitch Fix CEO and founder Katrina Lake told investors that the company spent $16 million in brand marketing last quarter, and is looking to spend even more heavily on it during the second half of the year as the company looks to diversify from its “normal bread and butter performance marketing.”
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Video Anywhere
Netflix, Disney and subscription services get all the attention, but the war for free streaming video is no less competitive — and more wide open.
The Programmatic Marketer
Amazon’s customer data has helped ad buyers to overlook its DSPs’ deficiencies. Now Sizmek’s ad server stands to provide Amazon with even more data.

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