"You don't need to have video to create video": a guide to publishers' best hacks to feed a video-hungry Facebook. Move over, Tronc. About.com is adopting a new name to go along with its new organizational structure -- from now on, it's going to be known as Dotdash. SourceMedia's titles, including American Banker and National Mortgage News, used to operate on 17 content management systems. By moving to one CMS, it's able to share stories and target readers better. European publishers stand to lose millions if they don't comply with impending heavy privacy and data rules. Here's what procrastinators need to know. Manhattan's garment district is in decline, and the city's fashion industry isn't going to let it go without a fight. Read the story in Digiday's sister pub, Glossy. The ultimate influencers may not be the folks with the biggest Snapchat following. They're the ones who have numbers that align with your prioritized metrics. Sponsored by Viacom. |
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| Lucia Moses Facebook wants video, but it’s time-consuming and expensive, which is why, for better or for worse, publishers are turning to various hacks. |
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| Max Willens About.com’s name change to Dotdash is one of the final stages of its rebrand that is splitting the publisher into separate businesses. |
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| Sponsored Content Viacom Influencers are multiplying like rabbits, but as brands rely more and more heavily on social talent to spread their message, how do you choose the best influencer for the job? Viacom’s Velocity brand studio is using a combination of data science and old-fashioned casting instinct to identify the ideal influencers for every job. Sponsored content by Viacom |
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| Ross Benes Using a single platform made it easier for SourceMedia to share editorial content, collect user data, target ads and standardize its inventory. |
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| Jessica Davies “If publishers don't prepare, they could lose 20 million euros [nearly $22 million] or 4 percent of global turnover in fines.” |
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| Sponsored Content Viacom What makes the prefect social influencer? Is it their reach? Their follower count? Audience metrics? Or just that ineffable cool factor that comes from being popular online? Viacom has cracked the code and so we’re breaking down the recipe for the perfect influencer in this infographic. Sponsored content by Viacom |
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| Sponsored Content LiveIntent People-based marketing is the ability to reach real people with one-to-one messaging in mass media channels, irrespective of device. But what exactly makes people-based marketing "people-based"? Sponsored video by LiveIntent. |
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