As we all adjust to the new normal after having been sequestered in our homes, we're all finding alternate ways to make the most of our time.So let's ask ourselves: How can we use this time to get better? How can we be of service and use?
I know, without a doubt that great art is being created around the world at this very moment. Perhaps by you! Our entire team is focused 100% on whatever we can do to help you market and sell more art.
With that in mind, we're focusing FineArtViews on sales and marketing ideas more than ever before. The following article was selected from our archives as it seems quite timely in the current situation and provides ideas we think you can use to improve your own art marketing.
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Imagine you're driving down a busy interstate highway. The congested roads demand your concentration and billboards shout at you from all directions, trying to entice you to exit and part with your money. This is mass marketing, and every exit promises a Chili's, a Home Depot, a McDonald's and a Starbucks.
Now imagine you're driving down a secluded country back road. There are no billboards, no traffic, no Starbucks. Occasionally, you might see other people - kindred spirits with whom you have something in common: a love of the road less traveled, and indeed a shared interest in this particular road.
All of a sudden, you see a bright green sign in front of a bright green treehouse that promises "The Best Banana Bread on the Planet." Do you stop? Of course you do! Things like this are exactly why you take the back road.
This metaphor is actually real, and the road is the Road to Kahakuloa Village on Maui. Many parts of the road are only one-car width wide. [1] My wife and I were delighted to find Julia's Banana Bread that day. Certainly much happier than if we had found yet another Chili's or Starbucks!
