As The Guardian hunts for a new chief executive, its new leader will have big shoes to fill. The publisher has achieved an impressive financial turnaround. Its new leader must sustain it.
October 30, 2019

The overall environment for all publishers isn’t any easier in 2019 than it was three years ago, either. Google and Facebook still dominate online ad spend, newsstand revenue across the board faces terminal decline and new privacy regulations and moves from browsers to limit tracking are making it harder for publishers to sell advertisers their audiences using third-party cookies. Now, The Guardian's next CEO must confront that balancing act. Read more below.

Other things to know about
  • Speakers announced: Hear from leaders at Deutsch, Modi Media and more at the Digiday Video Advertising Summit. View the full agenda here.
  • As browsers eliminate third-party cookies and strict regulations take hold, first-party authentication is now the key to helping publishers keep track of their audience. Join the webinar for tips on how to go about it. Sponsored by LiveRamp.
Top Stories
Publishing in the Platform Era
As The Guardian hunts for a new chief executive, its new leader will have big shoes to fill. The publisher has achieved an impressive financial turnaround. Its new leader must sustain it.
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DIGIDAY+ MEMBER EXCLUSIVE
The biggest change for Snapchat’s ad sales strategy has been the broadening of its messaging to not only include social buyers, but also TV and video buyers.
Sponsored by Zeotap
A marketing strategy that employs identity resolution can be tricky to navigate, especially in an era of strict privacy standards and regulations. Here are the most important emerging trends in identity and personalization.
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ByteDance is already a competitive contender in the platform world and if and when it finally goes public, it’ll likely be an even bigger threat to more established companies like Google and Facebook.
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Dramatic browser changes have wiped third-party cookies used for behavioral targeting. In a new report, learn how major organizations like BuzzFeed and GroupM are still building new revenue channels and finding ways to personalize the on-site experience.
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Subscriptions
Since launching two series on YouTube, The Economist is seeing subscriber numbers grow on the platform as well as referrals back to the publisher’s site.
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New research finds that media pros think subscriptions will be the next major driver of publisher growth. But industry pros also caution that paywalls should be one piece of a broader monetization strategy.
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Beyond Ads
“I’m not trying to enrich myself directly with these properties, but trying to figure out how to enrich others,” said Garland. 
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Publishing on Snapchat
DAZN’s Snapchat shows will promote two marquee boxing bouts that the subscription-based streaming service will air next month.

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"Total watch time is something that we think about, but total watch time, of course, is really tied to volume. So I think for us it's thinking about, as we're growing, how are people connecting with our video?"
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