🎛️ The bar for thought leadership is pretty low these days

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It’s time to replace the MQL mode

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Mar 04, 2025

A lot of people don’t put much thought into thought leadership.

If you think the “thought leadership” you see on online platforms (we’re all looking at you, LinkedIn) includes everything but original thought, you’re not alone. Luckily, Zac Stucki lays out three pillars of real thought leadership today to set everyone straight.

Also, Mark Stouse says it’s time to send the MQL model packing in B2B and offers some ideas on replacing it.

Zac and Mark are just two of the real thought leaders presenting at the MarTech Conference on March 25 & 26. Check out the details of their sessions and many more. Then grab your free pass to this online event.

Mike Pastore
Editorial Director

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Free online event

What if one idea could transform your marketing?

Listen in on eye-opening discussions about GTM, ABM, influencer marketing, customer churn, and more — and add your voice to the conversation during live Q&A — all at MarTech, online March 25-26. Free registration, on-demand access, endless possibilities.

See the agenda

What else we're reading

Good reads and conversations to help good marketers get better.

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Surveys and research reports to make you a more-informed marketer

NEW! The 2025 MarTech Intelligence Report on Marketing Automation Platforms is here. Get an overview of the MAP market and profiles of 14 vendors. NEW! Improve your understanding of the CDP market and get profiles of 21 vendors in the space. It’s the 2025 MarTech Intelligence Report on customer data platforms. NEW! Check out our MarTech Intelligence Report on Call Analytics & Conversation Intelligence Platforms, featuring profiles of 11 vendors. NEW! MarTech’s new buyers guide for identity resolution includes profiles of 11 identity resolution platform vendors, pricing information, capabilities comparisons and recommended steps for evaluating and purchasing.

What they're saying

“Content doesn’t have to be original, insightful or lead anywhere. It just has to feed the algorithm so you can get the biggest following and look like an original, insightful thought leader.” – Zac Stucki in The three pillars of real thought leadership | MarTech “‘Right message, right channel, right time’ is a tired phrase. Still, CDPs came closer than most to making it a reality. With strong customer signals, embedded ML capabilities and robust integrations, CDPs have been a promising foundation for omnichannel marketing. – Craig Shinn in Why independent CDPs are disappearing (and what comes next) | MarTech

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Reach the MarTech community. Learn about advertising/sponsorship here.

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