It's not easy to prove the effectiveness of a branded content campaign, but the BBC feels it has come up with a solid solution for its valued brand partners. The iconic global media company's BBC StoryWorks team is demonstrating a new way of measuring how engaged an audience is with branded and sponsored content on...
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December 15, 2017
TV & Video Daily
Insider updates on all things video
The BBC Is Using Facial Coding Technology to Monitor the Effectiveness of Branded Content
What Disney’s Acquisition of 21st Century Fox Could Mean for Streaming Services
Promoted Content by MoPub
Here’s How to Solve the Riddle of Mobile Viewability
In-app inventory presents a new opportunity
4 Trends in TV and Digital Media That Will Shake Up the Industry in 2018
The 5 Best TV Performances of 2017
This Old House Is Getting Younger Thanks to a New Millennial-Focused Site
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