Instagram has become a crucial channel for beauty brands telling rich visual stories. That’s the approach that skincare brand Fresh has taken, providing an immersive, sensorial experience for its audience on Instagram. While it uses the channel to engage its fans in a friendly, smart, witty and informed way, Fresh marries data and creative to nail its content strategy, connect with consumers, and ultimately generate ROI.

Register now to join Jenny Pratt, director of customer success at Dash Hudson, and Taylor Branson, leader of global social media at Fresh, and find out more best practices for Instagram.