Hello!

Today we have Deep Learning Neural Network startup Cognitiv’s CEO, Jeremy Fain, providing a beginner’s guide to neural networks and its benefits to brands and marketers.

He writes: The true benefit of neural networks (and deep learning in general) is their ability to generate results to a degree of accuracy that no human could hope to achieve – specifically, their capacity to parse gigantic data sets in a relatively short amount of time and detect the patterns hidden within.

Also Jon Buss, UK MD at Yext, discusses how important the moment of intent is within the media/marketing mix, and how managing your online presence is absolutely key in bringing together all marketing efforts across channels and not falling at the final hurdle, when a customer searches for your brand.

Also ICYMI:

• Dynamic Yield, the AI-Powered Personalization Anywhere™ platform, announced the release of its Identified Offline Purchase Data Ingestion capability, allowing brands to import lists of purchases done offline and match these records with online identities.
• The American Marketing Association (AMA) and the Digital Marketing Institute (DMI) announced they are joining forces to transform the skills and knowledge of digital professionals in the U.S.
• Zendesk, Inc. announced new functionality for its open and flexible CRM platform Zendesk Sunshine that lets companies connect and understand all their customer data.
• FastForward.ai​, raised $8 Million in Seed funding to date, led by General Catalyst and Ulu Ventures, along with Man Capital, Correlation Ventures and Silicon Valley Bank venture debt.