DAILY SCOOP

Tech companies rescind job offers, Amber Heard on social media’s power and Americans’ opinions on cancel culture

Also: An epidemiologist uses Bieber’s recent diagnosis to educate Twitter users.

SOCIAL MEDIA

‘Purpose over presence’: Spotify’s global head of social media marketing on when to join new networks

Avoid leaving your digital platforms to gather dust by putting purpose ahead of all.

SOCIAL MEDIA

The benefits of micro and nano social media influencers

Bigger isn’t always better.

DAILY SCOOP

Starbucks CEO faces legal trouble, Google says bots aren’t sentient and investors pick profit over ESG

Also: Spindrift’s take on the “balsamic Coke” TikTok trend.

MEASUREMENT

How to 'speak CEO': 3 surprising measurement tips

Flashy KPIs and vanity metrics might make your boss happy, but they won’t optimize your communications. Here are three more strategic—and surprising—ways to quantify your value.

PR

Quantity is the most novice form of PR measurement. Track this instead.

Quantity doesn't actually tell you anything.

MEDIA RELATIONS

7 tips from a former editor on getting earned media

You've written a great story. Here's how to get it placed.

DAILY SCOOP

Twitter implosion at WaPo, CEOs call for gun safety and everything is more expensive

Plus why influencers are charging much more for their services — and what to do about it.

RAGAN AWARDS

Kraft Heinz turned an employee's message into a viral YouTube hit

Kraft Heinz’s ‘We Got You America’ became a hit on YouTube and earned media coverage across the country. It’s won in the ‘Media Relations Strategy: Innovation in Media Relations’ category of Ragan’s 2021 Media Relations Awards.

THE FRIDAY REPORTER

A political editor's view on primary day 2022

An extremely Jersey episode of The Friday Reporter.

MEDIA RELATIONS

What is pre-newsjacking? Here’s why you should try it.

Get ahead of the news cycle.

DAILY SCOOP

Browns, NFL quiet on DeShaun Watson, companies address ‘shrinkflation’ and which LGBTQ+ issues get the most press

Also: OceanX wins over TikTok viewers with animated colossal squid short.

WRITING & EDITING

How semicolons work

Shedding some light on this most misunderstood of punctuation marks.

MEASUREMENT

How McDonald’s measures PR success

Finding the secret sauce to measurement.