This week’s digital marketing stats include news about social media ad spend, data privacy, NPS scores, and lots more. As always, you can head on over to the Internet Statistics Database for further stats and insight.
At the Festival of Marketing 2019, Louise Furneaux, Marketing Communications Manager at Honda UK, and Nick Bennett, Digital Content and Social Media Section Manager at Honda UK, explained how an agile content strategy has helped them to stay ahead of trends and bring the brand’s story to life.
Leaving agencies to their own devices can result in some unexpected results further down the line. Sticking your oar in too much can frustrate relationships and lead to mixed signals and, ultimately, a confused result. So, how do you go about getting the best out of a creative agency if you’re a client?
Social Quarterly: Q3 2019 Gain insight into the current social media landscape, trends and updates on various social platforms with a look at what will happen next. Each quarter this report will help to quickly surface statistics and trends you can use and react to immediately. This edition explores influencer fraud, Snap’s increased revenue, social media AR and Instagram’s ‘like count ban’.
Change Management for Marketers Best Practice Guide Get practical guidance and advice on how best to manage change in the context of rapidly shifting technology, consumer behaviour and market dynamics. This report covers how marketers can successfully navigate change within their own team, plus the role of marketing within broader organisational transformation.
