Econsultancy
The best digital marketing stats we’ve seen this week

This week's roundup covers mobile app downloads in China, email marketing, CX in the travel sector and much more.
 
 ‌  New Best Practice Guide: Ratings & Reviews

This best practice guide looks at the feedback economy, why it is important, and the challenges and opportunities it presents brands.
 
B2B marketing doesn’t have to suck

For some reason working in the business to business space makes marketing folk glitch. Consultant Katie Kelly offers some advice.
 
 ‌  How do brands use social listening tools?

An overview on social listening tools, the benefits, and some interesting use cases.
 
A day in the life of… Caroline Hugonenc, Global VP Research & Insights, Teads

We asked Hugonenc about what skills, tools and KPIs she needs in her day-to-day work.
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Featured Reports
 ‌  Modern Marketing Job Descriptions
From building in inclusivity from the beginning to ensuring discoverability, this guide offers a framework to help organisations attract and retain skilled marketing talent in a competitive hiring landscape.
 ‌ Customer Journey Mapping Best Practice Guide
Customer journey mapping is an essential piece of the puzzle when it comes to understanding and improving the customer experience. The purpose of this guide is to provide an overview of customer journey mapping and a simple starting point for anyone yet to map out their customer journeys.
 
View all research
Upcoming Events
Organisational Structures and Resourcing Webinar
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March 17th, 3pm GMT | 10am EST 

Inclusive Marketing Webinar: Grow traffic & boost brand reputation by improving website accessibility 
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March 18th, 3pm GMT | 10am EST 

Webinar: Your search experience is losing you money - and what to do about it
► Register your place now

April 28th, 3pm GMT | 10am EST 
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Training
Fast Track Psychology for Digital Marketing
London, March 3rd
Fast Track SEO Marketing
London, March 5th
Fast Track: Advanced Data and Analytics
London, March 10th - 12th
View all courses
 
   
Contact us
Econsultancy London
Floor M, 10 York road,
London, SE1 7ND, UK
 ‌ +44 20 7970 4322
 ‌  Econsultancy New York
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New York 10013, United States
 ‌ +1 212 971-0630
 
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Econsultancy Pulse is a round up of the latest action in the world of marketing and ecommerce.
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