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The best digital marketing stats we’ve seen this week
Smartphone overtakes desktop for share of online sales, half of UK shoppers buy on Amazon at least once a month, and conversion rates for fashion retailers in the UK higher than global average
18 smart women in SEO to follow on Twitter
If you’re looking to learn more about SEO and also want to add more voices from smart, knowledgeable and empowered women to your Twitter feed, look no further.
Six pureplay online retailers that opened brick-and-mortar stores
Here are six pureplay online retailers that have recently opened brick-and-mortar stores, and the benefits of doing so.
Microsoft’s new Clinical Trials Bot shows how chatbots can solve big problems in pharma and healthcare
Microsoft's Clinical Trials Bot started as a hackathon project in the software giant’s lab in Israel and is now part of the company’s larger healthcare bot initiative.
A day in the life of… Head of Innovation for Isobar India
Anadi Sah spoke to Econsultancy about some of the digital transformation projects that Isobar is currently working on, the difference between creativity and innovation, the importance of observation skills, and dealing with the madness of Delhi traffic.
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Featured Reports
2019 Digital Trends
In association with Adobe and based on a survey of nearly 13,000 professionals, Econsultancy's 2019 Digital Trends report looks at the most significant digital-related trends that are driving marketing and customer experience strategies in the short to medium term, with a focus on understanding what companies are prioritising and what they regard as the greatest challenges.
 
Skills of the Modern Marketer
Based on an extensive study of 500 marketers and a review of the academic and professional literature, this report identifies the key issues, challenges and opportunities around the evolving skills of modern marketers in response to the rapidly changing digital marketing and media environment.
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Econsultancy
 
If you have a bigger need to produce more creative content, but are still stuck with the same (or fewer) resources to handle that need, you’re not alone. So how exactly can you do more with less? It’s time to supercharge the productivity of the resources and talent you have available. This eBook, brought to you by OpenText Hightail, explores how to implement solutions to make your team's creative review process smoother, faster and cleaner, and how to get the entire team onboard with your new process.
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Training
Masterclass: Advanced CRM Strategies (3 days) 
London, March 19-21
Multichannel Marketing and the Customer Journey
London, March 26
Paid Search (PPC) 
London, March 27
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Econsultancy
 
As marketers frantically compete to create more content, many are overlooking opportunities to maximize its visibility. On-page SEO is the one factor marketers have complete control over, yet critical steps during the content creation and publishing process are being missed. By adding just a few extra minutes and checkpoints to your approach, you can increase your search engine rankings, and as a result generate more organic traffic to your website.
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Latest Jobs
EMR
Product Owner
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Graphic Designer
Police Scotland
Chief Digital & Information Officer (CDIO)
EMR
CRM Executive
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