Lindsay Willott was Chairman and Co-Founder of the Marketing Practice, a renowned B2B marketing agency, and then founded Customer Thermometer, where she is CEO.
Segmentations and Personas - Best Practice Guide This report explores the benefits and challenges of segmentation and personas. It also explains why and how to use market-, communication- and customer segmentation and includes some case studies of segmentation and personas in action.
Digital Transformation Monthly: 2019 in Review This special retrospective edition of Digital Transformation Monthly looks back at the digital transformation trends and developments in each industry that characterised 2019, from experiential retail to faltering fintechs, online grocery wars to the streaming services showdown. It also predicts which trends are likely to continue or emerge in 2020.
