Tacos, Tech and Tenacity
Taco Bell prides itself in being a category of one, and the brand is known for transforming customers into fans, whom they connect with across a wide spectrum of screens and platforms. Join MediaLink Chairman and CEO Michael Kassan and Taco Bell Chief Brand Officer Marisa Thalberg as they dig into the irreverent brand and how it comes to life through content and technology.

The Science of Popularity: Winning the Multi-Platform Game

With multiple viewing options, conventional measurement tools are unable to provide an accurate picture of which shows are resonating with fans. However,  armed with holistic datasets, marketers and advertisers will continue to make better media planning decisions which result in a higher return on marketing investment.

Funny Business: Anatomy of a Successful Rebrand

We've all seen the headlines and press releases announcing "rebrands," but let's be honest: how many of them are true rebrands - and how many actually stick? TruTV President will discuss how they made their successful evolution into comedy and how a distinct brand identity, sound strategy and willingness to take risks has kept the challenger brand competitive.