There are a lot of questions remaining in the wake of LIV Golf's controversial merger with the PGA, but Dustin Johnson seems pretty confident that the upstart circuit will be returning for its third season in 2024. If that's true, they'll have to figure out how to lure in TV viewers — something the NHL has been struggling with, with Stanley Cup ratings the lowest they've been in nearly three decades. That could spell bad news for advertisers, but it sounds like they've got other platforms to jump to; video ads will soon be coming to Uber apps and rides.