We've seen a lot of visual metaphors for social distancing in recent weeks. Heck, you'll see another one featured in the links below.

But today we saw one so well crafted, it might just be the best you'll see throughout the current pandemic.

The Ohio Department of Health and Dayton agency Real Art created a video that instantly exploded across social media thanks to its simple and unforgettable visual: a room packed with mouse traps, covered in ping pong balls.

When a stray ball (aka the first infected visitor) enters the equation, all hell breaks loose.

This visual, while fresh in the context of the coronavirus, isn't new. In fact, it was used in a 1957 Disney television program to illustrate how nuclear fission works.

Be sure to check out the video on Adweek, where I've shared some behind-the-scenes info from the Real Art team as well.

Wishing you a safe and relaxing holiday weekend,

David Griner
Creative and Innovation Editor, Adweek
David.Griner@Adweek.com