͏‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ Í‌ 
Who we are

If you are unable to view this message correctly, click here

News & Analysis for the Beverage Industry06-Feb-2025
SPONSORED MESSAGE
track
Striking a sweet balance in beverages
Striking a sweet balance in beverages
As the demand for sugar reduction intensifies, brands are being pressured to rethink their sweetener strategies. Cargill experts offer insights into the forces behind the trends, as well as ways to successfully balance health and taste.... click here
TOP HEADLINES
Budweiser, Stella Artois and more: The big beverage ads at Super Bowl LIX
David Beckham, Matt Damon, Channing Tatum and Shania Twain all feature this year... Read more
Coffee Shop At Home: Nestle unveils strategies to boost business in India and China
Nestle is targeting growth for its coffee business in China, India and the Middle East, where consumptions lags far behind the global average.... Read more
From yoghurt booze to functional rice brews, meet the Japanese rural brewery making waves across Asia
Japan’s Shiraso Brewery prides itself on creating ‘uncommon flavours’ and fusing western innovations with the country’s beverage traditions.... Read more
Diageo sees return to growth: but warns Trump’s tariffs could hit recovery
Diageo reports a return to growth in its fiscal 25 first half year results this morning, despite a challenging environment for spirits. But North America – its largest market – could be hit by Trump’s tariffs... Read more
A ‘transformational step’: How Molson Coors deal will propel Fever-Tree forward in the US
Fever-Tree is already the largest tonic and ginger beer brand in the US by value: but the brand believes there’s still huge runway for growth.... Read more
PepsiCo hones focus on zero sugar, hydration and sports drinks
In line with the company’s wider strategy to focus its innovation pipeline on products that meet nutrition and dietary preferences, PepsiCo will continue to elevate its focus on positive choices in the beverage category.... Read more
New beverage launches: SodaStream, Yellow Tail, Tango and more
We take a look at some of the new beverages launching around the globe.... Read more
Celebrities embrace the alcohol-free movement
Alcohol-free drinks from celebs such as Kylie Minogue, Tom Holland and Lewis Hamilton are helping propel the category into the mainstream... Read more
ONLINE EVENT
track
Positive Nutrition Interactive Broadcast Series | 8 Broadcasts
Positive Nutrition Interactive Broadcast Series | 8 Broadcasts
Join FoodNavigator online as we explore Functional Beverages, Plant-Based Innovation, Healthy Ageing, Mood Food, Healthy Alternatives, Healthier Snacking, Sugar Reduction and Weight Management. Register now for FREE... click here
EDITOR'S CHOICE
US Surgeon General calls for cancer risk warning on alcohol
The US Surgeon General wants to make Americans more aware of the link between alcohol and cancer: suggesting cancer risk warning labels and revised guidance on alcohol consumption limits.... Read more
Revolutionizing soda: The emergence of a new Modern Soda category
Walmart has introduced its new ‘Modern Soda’ category: featuring innovative, better-for-you brands that are far from the traditional sugar-packed drinks loved by previous generations. So what is Modern Soda – and how big is its potential?... Read more
The debate over US drinking guidelines
US dietary guidelines are due to be updated this year: and the first two weeks of 2025 have seen the debate over alcohol consumption guidelines kick into high gear.... Read more
Texture: The next frontier in beverage innovation
Boba tea (or bubble tea) is just the beginning, as beverage innovators increasingly put the focus on texture.... Read more
UPCOMING SUPPLIER WEBINARS
Adapting Appetites: Meet the GLP-1 Consumers Driving Impact
Discover how GLP-1 receptor agonists are reshaping consumer health trends and driving a surge in weight management priorities.
27-Feb-2025
REGISTER NOW
ON-DEMAND WEBINARS
Beverage Innovation 2024
Beverage gurus are looking to be ahead on the next big thing as they explore niche categories and push beverage boundaries. Consumers no longer want empty calories: they want guilt-free beverages that refresh, hydrate, or keep them powering through the day. Customization, personalization and functionality...
13-Nov-2024
REGISTER NOW
AWARDS
track
2025 NutraIngredients Awards - DEADLINE EXTENDED!
2025 NutraIngredients Awards - DEADLINE EXTENDED!
We have NEW CATEGORIES for 2025, covering ingredients, finished products, research projects, companies, individuals, initiatives & much more. LAST CHANCE! Deadline for entries is 17th February... click here
PREVIOUS HEADLINES
Yuka leads massive charge to ban aspartame and will ‘get what we want’
The Yuka scanning app founded to help consumers better understand the health benefits of food and personal care products is campaigning for a ban on aspartame... Read more
Molson Coors takes 8.5% stake in Fever-Tree
The investment will help unlock the potential of the premium tonic and mixer brand in the US.... Read more
Coca-Cola Europacific Partners recalls drinks over contamination fears
The manufacturer fears that drinks imported to some European countries may be contaminated with chlorate.... Read more
Innovators in alcohol-free: Kin Euphorics
Rooted in Ayurvedic medicine, Kin Euphorics is exploring the world of functional ingredients to push the boundaries of the alcohol-free category. What’s coming up in 2025?... Read more
Recommendations children ‘mostly drink water and plain milk’ reveal beverage innovation need
Public health experts recommend children under 18 years limit 100% fruit and vegetable juice, plant-based milk, sugar-sweetened beverages and beverages with non-sugar sweeteners and caffeine – limiting options to plain water and milk... Read more
RELATED PRODUCTS
Clean-label browns for beverages: EXBERRY® brown shades made from caramelized sugar
Authentic beer, naturally
Free Newsletters for Food, Beverage & Nutrition
 Choose from more than 20 industry newsletters
SIGN UP
To continue to receive this newsletter in your inbox, please whitelist our newsletters.
Unsubscribe | Privacy policy | Contact the Editor | Advertise with us
William Reed
© William Reed Ltd 2025. All Rights Reserved.
Registered Office: Broadfield Park, Crawley RH11 9RT.
Registered in England No. 2883992. VAT No. 644 3073 52.
www.william-reed.com