The Big Ten Network (BTN) is celebrating its 10th birthday heading into the 2017 college football season, which begins in earnest this weekend, by doing what it's been doing for the past several years--innovating with an eye toward an increasingly digital future. Chief to this notion is a video pilot program that's rolling out with...
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Digital & Tech Daily
September 01, 2017
Today's top news for digital marketers
New endeavor MVPE underscores impressive 10-year development
By Christopher Heine
The Big Ten Network (BTN) is celebrating its 10th birthday heading into the 2017 college football season, which begins in earnest this weekend, by doing what it's been doing for the past several years--innovating with an eye toward an increasingly digital future. Chief to this notion is a video pilot program that's rolling out with...
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The companies think it's 'a game-changer'
By Christopher Heine
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The exchange can offer in-app viewability metrics
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Developers can suggest new tags via a form Facebook introduced
By David Cohen
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