After months of negotiation, planning and intrigue surrounding star players, America’s major sports leagues are resuming their seasons. But with the coronavirus still tearing through the United States, the advertisers that depend on the leagues’ games to get in front of consumers have to ask: What do we do if those seasons stop again? Read more below. - During the virus’s initial spread, many advertisers paused their deals with broadcasters, rather than canceling them. In the event of a second shutdown, the dynamic would be very different.
- Surging traffic and pauses in ad spending created a vacuum for malvertisers earlier this year. Research suggests automotive and education publishers were hit hardest by their efforts.
- The European Union is inching back toward a normal way of life. But ad spending in the category is growing fitfully.
- The 2020 wedding season will be fraught with challenges, but wedding registry startup Zola said enough people are planning weddings for it to resume its ad spending.
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| Business of TV | | | | A second pause would likely see advertisers shifting ad dollars across TV, streaming and digital video platforms. But the market may not have enough inventory. | | |
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howdy! | Coronavirus Fallout | | | | With CPMs down as some large advertisers pulled their spending at the start of the second quarter, ad fraudsters saw an opportunity to pounce. | | |
| Sponsored by GeoEdge | | | | It only takes one fake or misleading political ad to damage audience trust and ruin advertiser relationships. Facing the height of the U.S. election season, publishers are turning to technology and new tactics to keep deceptive advertising off their sites. | | |
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howdy! | Managing Through Crisis | | | | While the industry has understandably experienced a seismic decline, there are undoubtedly the green shoots of recovery. | | |
| Sponsored by Sharethrough | | | | For advertisers, supply pathways impact performance and help drive revenue. But marketers often neglect to take basic housecleaning steps to strengthen their investments — or they’ve assumed those steps were already being taken. | | |
howdy! | Coronavirus Fallout | | | | The startup’s return to television is one signal that the battered wedding industry is beginning to see signs of growth and a boost in activities of couples planning weddings. | | |
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| Sponsored by WhiteOps | | | | According to new findings, sophisticated bots are driving a substantial amount of traffic on many marketing campaigns, eroding revenue in the process. In a new report, learn how bot fraud is impacting marketers — and how they’re fighting back. | | |
howdy! | The Confessions | | | | In the latest edition of our Confessions series we hear from an associate creative director about her job search and how being an immigrant adds to the stress. | | |
howdy! | DIGIDAY+ MEMBER EXCLUSIVE | | | | Entertainment companies are conducting content audits, forming diversity committees and hiring diversity consultancies. | | |
| | | | | The coronavirus recession hit the local news industry at a time when it hadn't even recovered from the previous crisis in 2008. "We're certainly coming up on or in the middle of something even bigger," Lion executive director Chris Krewson said on the Digiday Podcast. "So I don't see much hope of them recovering from this one either." Krewson obviously isn't rooting for a slow recovery, even as he predicts one. "That's what we've identified as the trend that we need to be ready to help on," he said. |
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