In traditional marketing, we’ve become prescriptive when it comes to requesting work. I’m amazed at how many times a well-educated, experienced marketer gets a work request with multiple pages of instructions and zero room for any thinking whatsoever.

Work should come to an agile marketing team with some information, which can include serving the customer or market as well as how this work will benefit the stakeholders. It’s also fair game to explain how the work may relate to business goals and objectives as well. A few more details on what’s needed are fine, but the goal is to provide the marketing team with a problem, not to spell out a solution.

Agile marketers are smart people who are great at solving complex problems, and since they’re experts on the work they do, let them decide some essential things such as what channels are best and how to do this creatively (staying within brand standards, of course).

– Stacey Ackerman is the founder of Agilify Coaching & Training

Join our “Burning Questions Live Virtual Panel: Demand Gen & RevTech” and take your thinking to the next level. In this “ask me anything” format, you’ll have demand gen and marketing technology experts addressing a curated selection of your burning questions about revOps, demand gen and marketing automation strategy. Join our expert panel and get all the expertise and none of the consultancy fees in this not-to-be missed, rapid-fire virtual event.

RSVP Today »

New URL option for TikTok posts. TikTok users can now attach URLs to their posts – though there are only three websites that can currently be linked to: TripAdvisor, Wikipedia, and Yelp. While the feature seems oriented toward travel, local businesses, and public information, it’s a small step that provides users with more ways to engage with a post. 

VSCO introduces new video collage tool. Last week, VSCO launched a new editing tool called ‘Montage’ which lets users create multi-layered still and video combination projects for use in social feeds. As explained by VSCO, “You can stack and layer in one or more videos, photos, colors, and shapes to create a unique collage-like video.” It’s a good tool for small businesses that need to create high-impact motion content with limited resources.

The first-ever Periodic Table of Digital Commerce Marketing from Marketing Land is your go-to resource to understand e-commerce channels, promotional products, and omnichannel capabilities — plus optimization considerations, campaign targeting mechanisms, and tools to help you maximize exposure and efficiency.

Get your free copy now! »

How to Get the Most out of Pinterest Trends – CMS Wire

What Causes Marketing Spend Waste And How To Address The Marketing Proof Gap – Forbes

Amazon Will Sell Its Cashless Go Technology to Brick-and-Mortar Retailers – Gizmodo

Silver Lake makes $1B investment into Twitter; Twitter, Elliott call truce as Dorsey remains CEO – TechCrunch

If a tech company sells ads, is it an ad-tech company? – VentureBeat

Facebook’s Chief Creative Officer: Advertising Is Not ‘Tangential’ To The Experience – AdExchanger