Highlights from Ragan’s Top Women in Marketing Awards luncheon

The class of 2024 featured leaders from a wide range of industries.

How I Got Here: SalterMitchell PR President Heidi Otway on championing authenticity

Heidi Otway shares why you should ask questions and not be afraid to ask for help.

How to capitalize on an influencer’s trust with users

Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.

The Scoop: CNN sends clear message that it won’t allow hate speech on air

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 

Generative AI is the creative colleague you’ve been waiting for

You can accomplish more together.

  Member Content

PRing the PR: Use flash reports to highlight successes

These concise reports serve as a table-setter for more robust campaign analysis down the road.

New social media features and updates to know this week

Updates from YouTube, Meta and more.

The Scoop: The comms decisions that went into Washington Post’s non-endorsement disaster

Plus: Puerto Rico insults rock the race; the cottage industry of avoiding DE&I backlash.

Communicators share their best writing tips

Nearly 300 comms pros shared their best ideas. These are the best.

The Scoop: Podcasts influence election season like never before

Also: White House strategy underscores potential power of AI; consumers remain sluggish despite improving economic landscape.

How I Got Here: Anti-Defamation League's Bill Hicks on the key to personal growth

ADL’s Associate Director of Leadership Engagement shares why you should embrace your contributions no matter your title.