How to capitalize on an influencer’s trust with users

Limiting product exposure to 3 times a day, on-brand products can cut down on influencer fatigue.

By the Numbers: The bleak state of local news – and a few bright spots

Local news remains an important option for many PR campaigns.

The Scoop: CNN sends clear message that it won’t allow hate speech on air

Also: Starbucks faces hard sell on RTO policy; Prime could become boycott topic after Washington Post endorsement snub. 

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PRing the PR: Use flash reports to highlight successes

These concise reports serve as a table-setter for more robust campaign analysis down the road.

Rebranding relevance: How PR can breathe new life into tired brands

Communicators need to stay on top of trends to keep brands fresh.

New social media features and updates to know this week

Updates from YouTube, Meta and more.

Communicators share their best writing tips

Nearly 300 comms pros shared their best ideas. These are the best.

Handling external headaches internally

Repositioning the narrative, both internally and externally.

The Scoop: Podcasts influence election season like never before

Also: White House strategy underscores potential power of AI; consumers remain sluggish despite improving economic landscape.

The Friday Reporter: CBS Mornings' Shawna Thomas

By the Numbers: B2B social video benchmarks

Including some brands that are doing it right.