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Brand Marketing Daily
 
July 22, 2019
 
 
 
 
  Presented by Resonate  
 
 
 
 
 
Everything Brands Need to Know About Bringing Their Marketing In-house
 
 

Industry execs and experts offer advice on how to get it right

 
 
 
 
 
 
 
 
 
To Boost Women Forward, Duracell’s CMO Is Changing the C-Suite Mold
 
 

As a globetrotter (and we kid you not), Tatiana Vivienne Jouanneau knows a thing or two about how culture informs the customer experience

 
 
 
 
 
 
 
 
 
Johnson’s Baby Powder Isn’t the First Product to Scare the Hell out of Consumers
 
 

8 troubled brands that shook the faith of American shoppers

 
 
 
 
 
 
  Promoted Content by FocusVision  
  What Your Customer Research Is Missing  
  What Your Customer Research Is Missing  
 
 
 
 
 
 
It’s Time Brands Add Genuine Consciousness Into Their Marketing Mix
 
 

Rather than focusing only on potential profits

 
 
 
 
 
 
 
 
 
Infographic: Most Consumers Only Consider 2 to 4 Brands When Making a Purchase
 
 

Here's how they decide what to buy

 
 
 
 
 
 
 
 
 
Advertisers Need to Pay More Attention to the Weather When Planning Campaigns
 
 

Consumer habits are often shaped by how warm or cold it is outside

 
 
 
 
 
 
 
 
 
Top Sports Marketers Think Beyond 'Butts in Seats' to Grow Their Franchises
 
 

How NBA, Call of Duty and Nascar are courting new fans and players

 
 
 
 
 
 
 
 
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