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Dear trade visitors,

We are thrilled to introduce the brand-new "lives here" campaign for ITB Berlin 2025!

Discover unique and new adverdising & sponsorship opportunities such as the Wi-Fi sponsorship, our new masterclasses at ITB Berlin Convention and the MICE Hub.

Stay ahead with the latest trends and technologies in the industry. Dive into insights on LGBTQ+ & NetZero, AI in the travel sector, and other exciting topics.

Enjoy our latest podcast episodes and get inspired by exclusive articles that highlight the enduring travel enthusiasm despite global uncertainties and the groundbreaking development of Chinese tourism by Alibaba.

Best regards,

Your ITB Berlin Team

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New Look for ITB Berlin

The World of Travel lives here.

In 2025, ITB Berlin once again brings together the world of travel, solidifying its position as the leading travel and tourism trade show.

The new, inspiring "lives here" campaign makes it possible to experience every aspect of the travel industry – from fascinating air travel to sustainable, forward-looking tourism and groundbreaking innovations – up close. Enhanced graphic elements and a vibrant mosaic pattern further elevate the visual appearance of ITB Berlin, making it even more radiant and inviting.

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To News & Insights article
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How would you like to present your brand?

Unique advertising & sponsorsing opportunities

Boost your presence with our Easy Visibility Packages or through bigger eye catching advertising opportunities!
We recommend: Wi-Fi sponsoring.

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Present your brand at ITB Berlin Convention and organise your own masterclass or book a presentation slot in the Presentation Hub. Increase your networking and win new customers as a sponsor of one of our top packages: Home of Luxury, Blogger Base, Business Satellite or the MICE Hub.


Now is the right time to make your decision!
Check out the guide or contact us directly: itb-sponsoring@messe-berlin.de.

Download the brochure
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ITB 360° Newsletter

Stay one step ahead with the latest trends

Discover the exclusive ITB 360° Newsletter! Receive high-quality content regularly tailored to the needs of the travel industry.

Stay one step ahead with the latest trends, technologies, and strategies. Benefit from insider tips, analyses, and interviews. Always up to date with our featured topics:

  • July 2024: LGBTQ+ & NetZero.
  • August 2024: AI in the Travel Industry.
  • September 2024: ITB India & Asia Highlights.


Subscribe here
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Insights of the Travel Industry with ITB 360°

Stay up to date!

We regularly provide you with useful insights, relevant news and the latest podcast episodes on ITB 360°.

Travel Hero Podcast

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Record year for travel despite
global uncertainties


The demand for travel appears to be unbroken, even if the high prices are already having an impact on air travel for some travellers.

Listen in now!

News & Insights

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How is the season going?
Exclusive facts & figures


Find out why Germans' desire to travel is increasing despite high prices and how the travel industry is dealing with unprecedented demand and challenges. Read more here.

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Alibaba revolutionises
Chinese tourism


Industry expert Charlotte Lamp-Davies spoke to Chris Ma (Fliggy) about the company's positioning in the Alibaba ecosystem, travel trends and much more. Read more here.

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Do you have any Questions?

We have the Answers!

We are happy to support you in making your ITB Berlin experience a great success!
If you have any questions, please feel free to contact our team at: itb@messe-berlin.de

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