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| Amazon, Budweiser and Ford are among the favorites By Emma Bazilian With a whopping 58 percent of all Americans citing football as their favorite sport in a recent CBS News poll, it's no wonder that marketers spend billions of dollars each year trying to reach NFL fans. So what brands are breaking through with this valuable segment? To find out, data company Viant used its Advertising... Read more » |
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| Inside Mike Mellia's striking outdoor ads in NYC By Tim Nudd |
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| Promoted Content by AppNexus | | Lessons from campaign targeting |
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| Adweek’s Media Visionary on changing media trends By Lauren Johnson |
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| The country’s ‘M2O’ game plan leaves no room for deniers By Tom Kenney |
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| The company wants to demystify baking By Kristina Monllos Parenting in 2017 isn't anything like parenting in the 1950s. Neither is baking, according to a new brand campaign from Foodstirs, the organic baking brand from actress and co-founder Sarah Michelle Gellar, co-founder Galit Laibow and co-founder Greg Fleishman. The company launched its first brand campaign, which is from Fortnight Collective and has the tagline... Read more » |
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