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With a trade war looming and an overall global market deceleration, these are fraught days for beauty. But the mood at Cosmoprof Worldwide’s show in Bologna, which closed on March 23, was surprisingly upbeat and buoyant. The event reported record-breaking attendance, with visitors from 150 countries and a who’s who of key retailers and suppliers in attendance, many of whom were showing first-to-market breakthroughs. Sandra Saliban and James Manso strode the halls, with full coverage this week of the key innovations and buzzy brands that caught the attention of the crowds. Elsewhere, Noor Lobad weighs in on the balm boom and Emily Burns spotlights one of the fastest-growing areas in ingestible wellness. Plus, the scoop on a new biotech hair-care brand that's garnered investment from the original team behind Olaplex and K18. — Jenny B. Fine, editor in chief, Beauty Inc |
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| Beauty Features Brands and retailers weighed in on the key trends at the trade show. |
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| Wellness Brands like Lemme, Arrae and Perelel are betting big on ingredients like creatine, collagen and protein, that support muscle mass.  … |
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| Hair Formerly known as The W Nail Bar, the company has rebranded to Goddess Maintenance Co as it expands services and debuts its first produ … |
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| Color Cosmetics A breakdown of the top 10 U.S. makeup brands by social media buzz in February, per CreatorIQ. |
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| Beauty Features The retailer brought its colorful beauty festival to Milan, where playful brand activations and masterclasses generated buzz. |
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