Either way, it'll be the ecommerce giant's decision.

AWS controls more of the market than any other vendor.

Kroger, Gatorade, Vans and more head to Palm Springs for the second-annual Brandweek summit, Nov. 3-6. Join the movement to transform the way brands influence the world. Secure your seat today!

This could be an olive branch for publishers using the platform.

Consumers demand answers while advertisers want results.

And ensuring representation in a multicultural consumer landscape.

The initiative includes a face lens, world lens and marker tech.

President Peter McGuinness discusses how the yogurt company puts its consumers first.