The case for and against made-for-advertising sites In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. Additional coverage: - As AI becomes the industry's latest fascination, here are the key words marketers need to know and understand.
- The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL's Cosmos in 1975.
- A look at how building a news business around individual communities and followings within the gaming sphere has been successful in recent years.
- As publishers develop AI tools for their newsrooms, they have two choices when deciding what to build upon: open source or private large language models (LLMs). Here are the cases for and against going open source.
- In recent years, Prudential has retooled its approach to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team.
Other things to know about - Join us for the Digiday Publishing Summit taking place in Miami from September 18-20 to hear from leaders at the New York Post, BBC Global News, Dotdash Meredith and more as they talk through current industry challenges and uncover solutions.
- Many misconceptions plague the in-game advertising space, but by understanding what IGA truly is and how much the audience has grown, advertisers identify the keys to successful gaming-based strategies and partnerships. Sponsored by StackAdapt.
- New developments in first-party data, RFPs and audience strategies are impacting publisher revenue — and advertiser relationships. Take this survey and let us know about the future of open marketplace deals and direct-sold deals for a $5 gift card. Sponsored by Permutive.
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| Top Stories |  | | Ivy Liu |
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| | | | | In all fairness, this is less about advocating for advertising on these sites and more about providing an explanation as to why it happens. | | |
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howdy! | | | | | As AI becomes the industry’s latest fascination, here are the key words marketers need to know and understand. | | |
| | | | | As publishers invest more in data unification efforts, they’re reevaluating the targeting and advertising services offered to brands and agencies to address challenges and meet partners’ needs. | | |
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howdy! | | | | | The arrival of Lionel Messi to Major League Soccer’s Inter Miami team has injected a thrill and excitement into soccer not seen since Pelé joined the NASL’s Cosmos in 1975. | | |
| | | | | Brands and agencies are increasingly using the first-party and zero-party data collected directly from consenting consumers to fuel their targeted advertising. | | |
howdy! | | | | | Wolf and Klimentov’s plan — to build a news business around their individual communities and followings within the gaming sphere — is one that has been successful for some non-gaming media operations in recent years. | | |
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| | | | | As cookies increasingly disappear from various platforms and channels, the industry continues to explore different identity resolutions. Take this survey and help ID5 highlight which identification methods teams are using in 2023. We'll send you the results when they're published. | | |
howdy! | | | | | As publishers develop AI tools for their newsrooms, they have two choices when deciding what to build upon: open source or private large language models (LLMs). Here are the cases for and against going open source. | | |
howdy! | | | | | In recent years, Prudential has retooled its approach to be consistent which in turn has led to efficiencies, according to chief brand officer Richard Parkinson, who credits the shift to the brand’s in-house media team. | | |
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