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“The Case For Drake: Why You Don’t Need To Be A Great Singer To Be A Superstar” plus 1 more |
The Case For Drake: Why You Don’t Need To Be A Great Singer To Be A Superstar Posted: 05 Nov 2020 07:20 PM PST If you LOVE to sing, if you LOVE to perform, and you dream of “making it big,” but you know you’re not the best singer out there….who cares?! Now more than ever, you don’t need to be an amazing singer to be a superstar. Years of technical training - not needed. Perfect pitch - not needed. Powerhouse vocals, huge ranges and intricate runs - not needed. Sure the “Singer’s Singers” are still out there - we still have our Bruno Marses, our Beyonces, our Adam Lamberts - but the wider majority of the singers we listen to and love, are really just “ok” singers. I don’t mean to single Drake out - I am a genuine fan of his - and feel a little guilty using him as the example in this post. But come on, even Drake knows he’s no Michael Jackson (though he may be able to dance like Michael Ja…ckson…well…that’s debatable too, lol. But I love you, Drake!). And given Drake’s success, I would guess he could care less that he doesn’t have those one-in-a-million sets of pipes like Michael had. So don’t throw in the towel if you know you come up a bit short on the power vocals. You may have all that it takes to make it. So if an amazing voice is not an absolute necessity, what does one need (other than luck, a factor out of our control)? STYLE This is the biggest “need” for singers today. Sure, there’s outer expression - your look, your clothes, etc, but here I’m talking about VOCAL style. Think of Billie Eilish, Ariana Grande, and Adele. Would we EVER confuse one of these singers for the other? They all have a very unique vocal style and timbre of voice, one we recognize instantly. PRESENCE This one takes a little thought, and can mean several things. Presence can be an aura - whether you’re intriguing, mysterious, drop-dead sexy, an outlier (Tyler the Creator, anyone?), or have attitude for miles (hello, Cardi B). It can be electrifying performances - stage presence. Presence is also confidence - owning who you are, owning your unique voice, and presenting that uniqueness in every thing you do. Presence can also mean literal presence - “being out there” on social media, gigging, releasing new music frequently, etc (in other words, hustling.) Literal presence greatly increases your chances of making connections - which is one thing about the music business that will likely never change - it’s still all about who you know (or getting discovered). UNDENIABLY CATCHY, WELL-PRODUCED SONGS Taylor Swift wrote the book on this. Her vocals have improved significantly through the years, but what set her apart early on was her ability to write incredible songs. Write and record your own songs. If you don’t write your own songs, start connecting with people who do write. Record the tunes you can’t get out of your head. The more annoyingly stuck it is in your head, the better! Catchy songs today are also about great production. The song can be “ok” or even just plain bad writing, but if the beat and production are fantastic, you’re in business. PASSION + PERSEVERANCE Last but not least, everyone who has made it is PASSIONATE about music, singing, or performing. They give their hearts, their hours, their blood, sweat, and tears to music. Does this sound like you? Then you may be well on your way! Your Online Singing Coach is LA-based professional singers offering live vocal coaching/singing lessons, and video courses for singers of all levels.This posting includes an audio/video/photo media file: Download Now |
How To Add China To Your Global Distribution Posted: 05 Nov 2020 07:09 PM PST
What does China pay per stream and how to get your music to China. Distributing your music is about building and growing your fanbase to grow your audience of returning paying fans. Sharing your music is about building and growing your fanbase. So, your music is already available in the rest of the world and not so many are following or listening to your music, or not as many as you would like. And China has been added to your current distribution service and you think this is enough. The truth is most distributors distribute to only a few of the mainstream services in China, putting your music under the competition of the top chart artists. You are owed every opportunity to grow your fanbase and get paid for it. What does China pay per stream, how much will I get from 1 million streams? The big picture: compare China and Spotify, representing the total global digital market. Like Spotify now with 92 world markets and 286 million listeners, China has 100’s of music services yet has over a billion listeners. When your music is played on Spotify the pay per stream varies greatly from country to country. Your one million Spotify streams will pay you over $8000 from Iceland or it will pay you $800 from Argentina. This is the same in China, the pay per stream varies greatly from service to service and from user to user. Your million streams can get you 10 times or more from one service to another. Distributing your music is about establishing your fanbase, especially in China. If you don’t have fans you won’t have returning paying listeners. So, do you want to get paid 10 times per stream or do you want 10 times the listeners? Which scenario gets you more fans and more opportunity for your music to get heard and listened to? You deserve the edge in this growing new market where our artists are gaining traction and finding success with us where they couldn’t elsewhere. Get your music to over 50 music services in China with Musicinfo to give you the advantage over the typical distribution services. Secure your music copyright and collect 100% of your royalties with one of our distribution packages. Musicinfo’s one-stop-shop gives you access to our distribution and promotion services enabling you to engage your audience though Chinese social media channels, video platforms and playlists. It is often possible for you to distribute to China with Musicinfo and still keep your music distributed to the rest of the world with your current distributor. Giving you the best opportunity to attract more fans. Join Musicinfo’s growing community of artists, get your music to China, establish your fanbase and get paid.
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