Good morning,

As has been a topic of conversation for the ad industry for several moons at this point: which new consumer behaviors are temporary due to the Covid-19 pandemic and which will stick beyond *gestures* this?

It's a question that agency leaders grappled with in a panel discussion on Monday. And it's something that publishers are thinking more about as they design new ad products and experiences centered around how consumers are interacting with media.

Early predictions from Nielsen suggest that the pandemic migration from linear TV to streaming might accelerate. Betting on that assumption, Roku is doing as much as it can to convince advertisers that this trend will become one behavior in "the new normal" and that ad dollars follow.

Just as a reminder: we're in the midst of the first virtual NewFronts. You can read Adweek's full coverage of it here. Otherwise, you can read the rest of our team's reporting at adweek.com/digital.

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It would be the first such decline in the search company's history.

From Best Media Planning/Attribution to Best Customer Data Platform, which finalist will be crowned? Vote Today!

The new feature builds on its Streaming Ad Insertion technology.

At this year's NewFronts, the emphasis is on "flexibility".

IronSource joins its partner program.