Good morning, Marketer, how might generative AI impact agencies?
As AI models continue to accelerate content production and help grow the creative capabilities of agency employees, there will be more focus on analytics and delivering the right content to the right audience.
Another change on the horizon — being able to pitch clients in new industries with less research time. It’s not all doom and gloom, and today we look at how these new AI powers might transform creative workflows.
Chris Wood,
Editor
